Innovative design.  Have you seen those websites that all look the same? Those are templates.  We could build an entire website in 4 hours if we used the same template every time.  But that’s bad business.  Every client of ours gets an original design (not a template!) catered to their specific interests or requirements.  How can we afford to do this and still charge competitive prices?  Have a quick read through what you AREN’T paying for and you’ll figure it out. Guaranteed results.  If the client isn’t happy, then we’re not happy.  That’s why it’s worth it for us to spend the extra time making sure the client is informed and happy with both the process of development, and the designs themselves. Honesty.  Lying is bad business.  So is charging a bunch of money for something which only takes an hour because the client doesn’t know any better.  Unfortunately this happens ALL THE TIME, even here in the Okanagan.